Artificial intelligence is becoming increasingly common in the fashion industry. From virtual models to entirely AI-generated campaigns, brands of all sizes are experimenting with new ways to create content and connect with customers. As a small Australian Made fashion label, we've been watching these developments with great interest. At Seagrass, we don't use AI-generated models. We continue to photograph our garments on real people because we believe there is enormous value

At Seagrass Design we take great care in the garments we create & the way they are made. Since day one, every garment we’ve put together has been designed & made by us & our amazing team of highly skilled local dressmakers, right here in Tasmania.

Creating a trans-seasonal wardrobe is all about building a collection of clothes you can wear over and over again across several seasons.

There are so many things we love about making clothing on demand. Some of the main reasons we make on order are due to sustainability and...

Whilst you could easily purchase a mass produced dress for under $25. The social and environmental costs are so much more. It's...

Spring is just around the corner and we're getting excited at the thought of dropping some layers to enjoy more fun times in the...

Our first ever complete menswear collection is here. These shirts and shorts are designed to be dressed up or down for any occasion.

We started this blog to give you a sneak peek behind the scenes of our independent Australian fashion label.